Former General Secretary of the New Patriotic Party (NPP), John Boadu, has stated that he would consider bringing dancehall artiste Shatta Wale into the NPP fold, citing the musician’s influence among young Ghanaians as a key factor in reaching voters.
Speaking on JoyNews on November 11, 2025, Boadu highlighted the importance of engaging the youth, particularly as they are projected to make up a significant portion of the electorate by 2028.
He emphasised that connecting with young people in ways that resonate with their interests is critical for the NPP’s future success.
“If possible, why not? You can get other people out as well,” Boadu said when asked about Shatta Wale’s potential involvement.
Clarifying whether this meant the musician would campaign for the party, he added, “Not necessarily a hard campaign, but passing through our messages.”
The former General Secretary emphasised that the approach would not require traditional political rallies or heavy-handed campaigning. Instead, the party needs to meet young people where they are, using platforms and channels they already engage with.
“I am saying it is not even necessary to have them at your rallies. You need to meet them where they are. You need to tap into their interests and not necessarily bring them onto your political platforms,” he said.
Reflecting on the 2024 elections, Boadu noted that while the NPP had used songs by King Paluta and Shatta Wale during its campaign, it was insufficient to secure a win.
“You need to do more of that by nurturing these youthful people,” he said.
Boadu argued that youth engagement goes beyond entertainment, noting that many voters are looking for recognition and a sense of belonging within political structures, similar to what the National Democratic Congress has done within the academia space.
“Many of these people don’t need much. It’s not about an appointment. Many just need recognition. They need that sense of belonging to the party so they feel valued, even as reviewers of your programs and policies,” he said.
Watch the video below:
Source: Ghanaweb.com
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